Barbie

Barbie has announced a partnership with Kidz Bop for holiday video series. With this collaboration, Barbie becomes the first artist to appear on a Kidz Bop track.The five-video series will be featur...

Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...

Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...

Making its foray into Indian furniture segment, international toy major Mattel has inked licensing deal with the Delhi-based kids design and d?cor venture FlyFrog Kids. Founded by architect duo Pooja...

Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags....

Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...

Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing mach...

Mattel has?joined forces?with?Tongal - the creative content platform, to celebrate 70th?anniversary of its popular brand Thomas and Friends. As a part of this?collaboration, Tongal will ...