brand licensing agreement

Betting big on the back-to-school season, The Smiley Company has partnered with leading high street fashion retailers to co-create cool summer and back-to-school children?s collections.Over past f...

Entertainment One (eOne) has announced Alpha Group as the master toy partner for the popular preschool brand PJ Masks in China.Meanwhile, Beijing Integrity and Sunshine Culture Development was named...

US teen retail brand Aeropostale has put an end to its exclusivity with Amazon.in. Simultaneously, the brand has signed partnerships with other marketplaces including Flipkart, Jabong and Arvind Group...

Oban Fashions - the wholly-owned subsidiary of?Rupa and Company Limited, has inked license pact with American company Fruit of the Loom, - a wholly-owned subsidiary of?Berkshire Hathaway Company.A...

American rapper Eminem has inked agreement with US workwear brand Carhartt, which will see the launch of exclusive E13-branded products.The collaboration was developed to help raise funds for the Ve...

The global industry body?Licensing Industry Merchandisers' Association (LIMA)?highlighted that 81 per cent of respondents in a recent global survey expect their business to grow th...

After licenses of Barbie, Hot wheels, Ben -10,?Roll no 21 and Adventure Time in the publishing category, Aadarsh Pvt Ltd has now added Swedish TV character Heroes of the City to its portfolio too. A ...

IMG Licensing will exclusively represent the brand in Europe and Asia