Brand Licensing in India

Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...

In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...

Betting big on the power of capsule collections,?BESTSELLER India has?launched yet another?limited edition?collection under its women centric jeans brand ONLY....

Orka has partnered with Purple Turtle to launch Bean Bags & Ottomans in India & Middle East. Aggressively planning to capture the promising pre-school kids category in the region, Orka, world'...

Hello Kitty?s parent company Sanrio has joined forces with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man.Commenting on the association, Eric Hartness,...

Hearst Magazines International?- the publisher of Cosmopolitan and Esquire, has set the plans rolling for?brand licensing as an expansion strategy in India. As reported by Mint, the publisher has pl...

Bennett, Coleman & Co. Ltd. (BCCL), one of India?s leading multimedia groups, has?revealed its first tranche of licensing partners for Miss Diva.Miss Diva is a part of Femina Miss India pagea...

California based toy manufacturer?Playmates Toys has forayed its ?Ben 10? inspired toy line as a limited exclusive at Toys ?R? Us stores across the U.S. an...

Extending the brand 'Being Human' brand named after Being Human Foundation, Bollywood actor Salman Khan has forayed into electric bicycle segment.The e-cycles are available in two variants - BH12 an...