Brand Licensing in India

As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...

WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...

Smiley has inked deal?with?leading French supermarket and hypermarket chain Auchan, marking the brand's 20th anniversary....

DHX Media, one of the world?s leading pure-play children?s content companies, has extended more than three-dozen of its kids? series to India while inking a licensing agreement with Amazon Prime...

Mandhana Retail Ventures Ltd. (MRVL), a listed company that owns apparel rights for?actor Salman Khan, witnessed a sharp surge in its share price rise Wednesday after the actor's acquittal in an arms...

Hotstar has partnered with Disney India to bring its slate of titles onto its video streaming platform. Earlier Disney India announced a television rights deal with Star India in December last year, a...

Marie Claire, the French women?s magazine has marked its foray into eyewear segment in India. The brand has inked licensing agreement with Optiline Eyewear which entitles the latter to manufacture, ...

Mobile Gaming has been one of the most swift extensions for Bollywood movies these days and is being taken up by gaming industry stalwarts. Working on similar sidelines,?Hungama Digital Media has lau...

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India. Smiley has been one of the most recognised icons in the world and an iconic global and lifestyle fashion brand....

Siddharth Roy Kapur is soon stepping down as the M...