Brand Licensing in India

New York-based women?s lifestyle brand Kate Spade has arrived to India, credits to retail license agreement with Reliance Brands.Lead by Mukesh Ambani, Reliance Brands will support Kate Spade to e...

Betting big on upcoming Shahrukh Khan starrer movie Fan, home-grown gaming studio 99Games has inked a multi-year?pact with Yash Raj Films to launch their product, 'FAN: The Game', pr...

Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...

The dysfunctional Griffin family, which has already created much of a chaos in whacky town of Rhode Island, has made its way to retail shelves in India.Fox Broadcasting Company has? extended its an...

Luxury lifestyle brand Swiss Military is all geared up to expand its presence after it has signed licensing agreement with adventure bicycles manufacturer Firefox Bikes. Led by Anuj Swahney, the brand...

Firefox Bikes, a premium bicycle manufacturer known for its leisure bikes has joined hands with the global lifestyle brand?Swiss Military to launch co-branded urban ...

Reckoning the gigantic success received by Baahubali: The Beginning, Arka Mediaworks and acclaimed filmmaker S. S. Rajamouli have announced a partner...

Dream Theatre has joined hands with HarperCollins India to publish India?s first Beebop series of story book along with activity book. Conceptualised by Dream Theatre, Beebop is home grown pre-schoo...