He has been hired to drive a new business development initiative, which is created to maximize opportunities for brand licensors and content creators for reaching consumer audiences through YouTube.
As part of the deal, both companies will create a co-branded Rubik's x Perplexus range, which will feature 3-D ball-in-a-maze puzzle and labyrinth toy.
As part of the agreement, both the companies are bringing a U.S. Polo Assn.-branded line featuring vibrant, trendy and sport-inspired mobile phones, tablets and notebook accessories.