Brand licensing

L'Or?al and Valentino have announced a worldwide long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the Valentino brand.Founded in...

The iconic Play-Doh scent now bears an official trademark. That?s correct, Hasbro has been awarded official recognition from the United States Patent and Trademark Office for the smell of its popula...

In a bid to monetize on the IPL fandom, retail mogul?Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK).The CSK exclusive merchandise includes a range of appar...

Sony Music Entertainment has purchased a 49 per cent stake of DHX Media?s 80 per cent interest in Peanuts.The purchase was made for US$185 million in cash, subject to customary working capital adj...

The limited-edition smartphone comes with a price tag of Rs 44,999.

As one of the most iconic brands of the world, the Kodak consumer products business continues to swell up, credits to the portfolio of licensees that nearly doubled in 2017. In 2015, the brand had aro...

On the grand occasion of celebrating its 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand new Black & Gold and Zamac collections.These jaw-dropping...

Ahead of the release of the much-awaited Avengers: Infinity War, women's fashion brand ONLY has teamed up with Marvel for a special edition capsule collection.Offering the chance to ladies?to flaun...

The charm and brand value of the iconic character Mickey Mouse refutes to fade away anytime soon. This mascot of The Walt Disney has time and again wooed the retailers and next in the league is Bestse...

Technicolor SA, owned TV brand Thomson has launched a range of smart TVs along with its Indian licensee Super Plastronics Pvt Ltd (SPPL). Done in collaboration with Business France (Trade Section of t...