Brand licensing

Sesame Street has expanded its lifestyle lineup, credits to licensing agreements with Crocs and Quiksilver.As per the agreement, Crocs will develop and market a three-pack of JIbbitz shoe charms fea...

Pop star Beyonc? has teamed with Topshop's Sir Philip Green to launch a new fitness brand - Ivy Park.The Ivy Park collection will sell through 12 retail partners in more than 50 countries from Apri...

Betting on brand licensing, Endemol Shine - producer of 'Masterchef? and ?Masterchef Junior,? has extended both the properties for kitchenware range.The brand has inked pacts with Unibrands an...

It seems as if the force has awaken the licensing and merchandising industry and retail is no soon going to move on from Star Wars.Of late, AC Worldwide has augmented its range of products ...

Accessory Headquarters (AHQ) ? the brand known for its premier brand and private label handbags and accessories, has announced its exclusive licensing agreement with the iconic global cosmetics comp...

Betting big on the upcoming King Khan starrer ? Fan, 99Games Online has released its much awaited mobile game based on the movie.Created in line with the story line of the movie, game is available...

In months to come, one can expect oodles of oomph in their playlist as popular brand Playboy has debuted in music business through strategic alliances.Playboy Enterprises International, Inc. will re...

Barely 6 months old brand licensing startup Black White Orange has bagged representation of Minions, Jurassic World among other.Black White Orange will represent media major NBCUniversal's arm NBCUn...

Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...

Barcelona's centre forward player Lionel Messi is all set to travel in a UFO accompanied by some aliens.In a recent agreement with Dutch firm Space Scooter, the five times FIFA Ballon d'Or winner ha...