This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.
The growth underscores ISPL’s positioning as a hybrid sports and entertainment property aimed at engaging broad demographics across urban and semi-urban India.
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.
Since debuting on the platform in late 2024, the franchise has seen a rapid rise in visibility and user engagement, fueled by Zigazoo’s interactive, challenge-based format.
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Crocs, known for its innovative and fun footwear, is adding a playful twist to this year's Valentine’s Day with a new campaign featuring Bollywood legend Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry).
The newly launched gifting range includes signature collections such as Box of Bliss, Joy Hamper, and Tranquil Treasures, which offer a variety of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more.
Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has announced a partnership with Shobitam, a prominent D2C ethnic fashion brand.
The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
The series showcases six distinctive homes belonging to personalities such as Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain.
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
This new lineup, which includes jackets, gloves, and pants, is designed to enhance the riding experience with a focus on safety, comfort, and durability.
The collaboration with Dr. Lakshyaraj Singh Mewar, known for his connection to India’s rich heritage and tradition, is a strategic move by Arvind Limited to bridge the grandeur of the royal past with modern fashion.
The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.
The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.
Funskool India’s focus on domestic growth through partnerships with international brands aligns with the new regulations on mandatory certification from the Bureau of Indian Standards (BIS) for toy imports.
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Drawing inspiration from the captivating Moroccan architectural art of Zellige, this collection showcases intricate beauty and a vibrant color palette synonymous with traditional Moroccan mosaic designs.
This move aligns with Collective Artists Network's goal to become the country's top new media company rooted in popular culture and expanding its influence in the media industry.
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
The 20,000-square-foot entertainment destination offers an enchanting experience for children and families, functioning as a vibrant, interactive STEAM-based play center.
Mattel has announced a multi-year strategic partnership with Outright Games, a publisher of family-friendly interactive entertainment. The partnership kicks off with the release of three new games.
The sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. This licensing initiative is to make a strong connect with the fans and to enhance the fandom.
As the animated show celebrates its 20th anniversary this year, the rich storytelling for all family listening occasions has been created to reaffirm Peppa Pig's commitment to providing quality entertainment for families.
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
The collaboration also saw the launch of Sternhagen's Smart WC, featuring smart controls and over 15 functions, enhancing the bathroom experience with technological innovation.
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
This marks a significant step for Swiggy Instamart as it becomes the first quick commerce platform to venture into delivering movie merchandise, introducing a new category in the quick commerce industry.
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
To authentically infuse the essence of Barcelona into the 'From Barcelona with Love' collection, Juhi, ShivShakti, and Vagmita closely collaborated with Mango's design and product teams in Barcelona.
Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
In addition to the innovative Crush Boot, Crocs and Pringles have also worked together on the Classic Slide and the Classic Clog, as part of this collaborative project. Furthermore, they have introduced a limited-edition "Croc-tail Party" chip flavor.
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence.
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
From the zesty allure of the Get Outta My Swamp shower slime to the fizzy fun of the Shrek Swamp bath bomb and the indulgent lather of Fiona shower gel, every item promises to transport users to a whimsical world of aromatic bliss.
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
These products are slated for sale across 685 Ulta stores and via the brand's direct-to-consumer platform, wynbeauty.com. The brand will initially concentrate solely on the US market before expanding its footprint to India and other global markets.
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
This partnership marks a significant milestone as it unveils two striking color variations inspired by the beloved Sharkleberry Fin and Great Bluedini flavors.
The latest campaign showcases a blend of styles meticulously crafted with ALDO's innovative Pillow Walk technology, celebrating the fusion of social life, fashion, and comfort with a touch of Bollywood glamour.
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Collared shirts in pastel hues and striped polo shirts add a touch of refinement to any ensemble, while t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues radiate the essence of summer.
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Drawing inspiration from the mesmerizing forms found in the aquatic realm and the enchanting gardens beneath the waves, the collection unfolds a tapestry of designs that reflect the beauty of the underwater world.
As dawn breaks and the world awakens to the gentle embrace of sunlight, Kahva invites you to immerse yourself in a realm where floral essence breathes life into every design.
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
The DM Monogram Collection, designed for both men and women, adds an exclusive touch to every outfit, while the Geometric Patterned collection caters to refined tastemakers seeking to make a lasting impression.
Crafted meticulously in wool and silk, the Jaanwar Collection offers a narrative that transcends time, inviting individuals to immerse themselves in the wild elegance of ancient cultures and untamed landscapes.
The highlight of this partnership is the launch of a limited edition esports-themed T-shirt, a distinctive piece of apparel celebrating the passion and camaraderie within India's rapidly growing gaming community.
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
This unique collaboration, blending the essence of Indian heritage and global luxury, unveils the Estée Lauder x Sabyasachi collection, featuring 10 exclusive Satin Matte and Ultra Matte Lipsticks.
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
This collaboration heralds a seamless fusion of artistic prowess and luxurious home textiles, curated to transform living spaces into expressions of elegance and personal style.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
The assortment, offered in black and off-white/tan, presents a total golf-travel solution, ensuring TUMI's legacy of flawless functionality, unmatched quality, and uncompromising attention to detail is maintained on and off the course.
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
This strategic collaboration merges tradition with contemporary sportsmanship, highlighting Pacho's dedication to the sport of polo and his global influence.
Beyond being a mere introduction of magical merchandise, this collection signifies a remarkable step for Marks and Spencer as it introduces the mystical allure of Hogwarts into the self-care routines of individuals on the Indian subcontinent.
This exclusive partnership promises to redefine gifting with a touch of haute couture, offering experiences that are as fashionable as they are flavorful.
This unique partnership between a lifestyle brand and a celebrity designer marks a historic moment being a first for the brand Macroman M Series, a first for parent company Rupa and Company Limited, and a first for the innerwear industry in India.
The exclusive limited-edition Garfield collection includes 24 pieces of women’s wear, 6 pieces of men’s wear, along with a line of bags, belts, caps, and shoes.