The collection pays homage to individuals who value unbridled style, positioning itself as a potential game-changer in contemporary fashion and reaffirming Cover Story's pioneering status in the industry.
Given the unique backstory, the designers at BWC have crafted a new color scheme for the watch. A new light-pink shade called Aerobloom was developed for this watch.
The culmination of the celebration was marked by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
Crafted by creative agency Manja, the promotional ad brings the iconic characters from Archie Comics to life in the form of delectable holiday-themed beverages.
This development reinforces the enduring relationship between the two entities, with Suditi continuing as one of the exclusive manufacturers of licensed NBA apparel in the Indian market.
Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.
The association with Bally Live is set to amplify global exposure and fan engagement, further cementing MLTT's role as a trailblazer in the modernization of table tennis.