desk_view
Kwality Wall’s Launches Golden Spoon to Expand In-Home Dessert Offerings in India
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
Poltrona Frau Enters Denim Conversation with Archibald Armchair Launch
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
Bergner Launches Indian Cooking Club to Spotlight Homegrown Culinary Talent
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
Spykar Redefines Eid Gifting with ‘Eidi That Always Stays With You’
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
Portronics Partners with Lucknow Super Giants as Official Sponsor for IPL 2025
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
Snickers Expands Product Line with Peanut Brownie Variant
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
Global Polo Entertainment Extends ESPN Partnership Through 2026
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
PVR INOX to Screen IPL 2025 Matches in Cinemas Across India
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
DC and SEGA Expand Crossover Strategy with Justice League and Sonic Comic Series
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
Maverick and Farmer and Nuvedo Expand Functional Coffee Offerings
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.