The two companies will work together to source suitable games for IP integration of MGA brands, launching limited-time events or stand-alone games that engage current players and unlock new audiences.
Marchon and KARL LAGERFELD first engaged as licensing partners in 2013, and this long-term renewal reaffirm the strong alliance between the two companies.
The extension sees TMG retain its license to sell authentic, certified, and licensed Formula One memorabilia from current teams, with the contract now including the right to sell ex-Formula One race cars, as well as show cars.
The license covers the design, production, and distribution of products for dogs including apparel, accessories, and toys featuring the properties of ?DC League of Super-Pets,? Looney Tunes, and Tom and Jerry.
The new collection features four vivid designs inspired by Daniel?s trail-blazing approach to hair which uses palettes of bright colors to blend one-of-a-kind hairstyles.