In a distinctive brand partnership with Chennai Super Kings (CSK), it also marks a distinctive milestone for a coffee brand to associate with the annual sporting extravaganza.
The agreement grants Bit Fry the right to feature the names, numbers, images, and likenesses of nearly 2,000 current NFL players in an arcade action football game.
Skechers x Dr. Seuss is a multi-year, worldwide footwear partnership that will bring Dr. Seuss?s vibrant world to life in wearable, comfortable designs for adults and children.
This partnership, Dr. Squatch?s first with an esports/gaming company, was forged to grant the gaming community access and awareness to healthy and sustainable products.
The partnership with IMG gives Rovio a one-stop-shop global partner to develop a holistic and synergistic consumer products programme aligned with the franchise across all of its content and platforms.