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Electronic Arts, the NFL & the NFLPA Announce Multi-Year Global Partnership
Under the partnership, the EA SPORTS Madden NFL franchise will exclusively create authentic football simulation games.
Casetify, Heinz tie up for new accessories collection
The Heinz x Casetify collection features a range of accessories for iPhone, AirPods, Apple Watches, iPads, Macbooks and more, starting at $25.
ViacomCBS Consumer Products Launches Global Reusable Face Masks Featuring Iconic Nickelodeon Characters
The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.
Kim-Joy x Molang collaboration announced
Millimages has created a series of Kim-Joy x Molang GIFs based on its character, and will syndicate campaign content across Molang?s social channels.
Chupa Chups brings the sweetest collection ever at Smyk
Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection with the Chupa Chups logo and its popular pop vibe.
Lizzo inks deal with Quay to launch sunglasses line
Melissa Jefferson, better known by her stage name Lizzo, and eyewear company Quay have collaborated to launch an extensive collection of sunglasses.
Finsbury Extends Diageo Range with Baileys Strawberries & Cream Celebration Cake
After beginning the relationship in 2018, Finsbury Food Group has been working closely with Diageo through its Baileys and Guinness brands to introduce the first range of adults-only cakes to supermarket shelves.
Rainbow, Clan RTVE ink deal for "44 Cats"
Rainbow has signed an agreement with Clan (RTVE) to launch the animated hit??44 Cats? on Spanish screens.
Enthusiast Gaming enters into multi-year partnership with G Fuel
The collaboration will be using the platform of Enthusiast Gaming to help increase G Fuel?s brand awareness and continue to drive market share.
Patrick Nagel, Forever 21 tie up to launch a capsule collection
Forever 21 x Patrick Nagel line is available now on the Forever 21 website.