British small businesses are stepping up efforts to enter the Indian market ahead of the UK-India Free Trade Agreement (FTA) coming into force on July 15, with dozens of entrepreneurs already pitching directly to Indian buyers in search of new export
The company also intends to expand its private-label portfolio, launch a mobile application, and explore opportunities in Gulf and South Asian markets.
The round also saw participation from Navam Capital and Anicut Capital, along with continued backing from existing investors Speciale Invest, Micelio Mobility, and IIMA Ventures.
The move marks a significant milestone for the company and serves as a key indicator for India's direct-to-consumer (D2C) and broader retail landscape.