The company's expansion strategy has been supported by kiosk-style stores and app-based promotional vouchers, a model that previously contributed to its rapid rise in China.
Third Wave Coffee is targeting approximately 320 cafés by FY27, with a focus on market expansion, increasing presence in existing locations, product innovation, and operational efficiency.
The new outlets, located on Waltair Road and at Inorbit Mall, mark the brand’s entry into the state and take its South India footprint to more than 100 cafés. The company now operates over 240 cafés across India.
The milestone comes as the coffee chain continues to expand its footprint across India. As of June 2026, NBC operates in more than 45 cities across 12 states and is targeting over 170 outlets nationwide by the end of FY27.
The opening strengthens THF's presence in North India as the specialty coffee, artisanal mithai, bakery, and café chain continues to expand across high-footfall leisure and tourism destinations.
Blue Tokai Coffee Roasters has entered the GCC with its first café in Dubai through Ambrosia Foods, with plans to open more than 10 locations across the region.
TATA Starbucks has opened its third Starbucks Reserve store in Delhi-NCR at Aerocity, offering premium coffees, handcrafted beverages and curated food.
Southern Railway has taken a significant step toward enhancing passenger amenities with the launch of its first premium branded catering outlet at Thrissur railway station. The new facility, operated by Nescafé, is part of the railway zone’s broader initi
Premium coffee brand Nespresso has further expanded its presence in India with the opening of its first Pavilion in Bengaluru, marking another important milestone in the company's growth strategy for the country.