Collaboration

The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.

Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.

The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.

In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.

The range has been carefully formulated to address common concerns such as tangling, dryness, and scalp sensitivity, while being free from toxins and harmful chemicals.

To elevate the launch, Sneaker LAB has also announced a special three-month initiative titled The Golden Wipe – A Ticket to Meet AB, which will run from May 16 until October.

The exclusive Twiddles x Barista product lineup will include Multigrain Bars, Energy Bites, and Nut Mixes, designed specifically to complement Barista’s signature coffee offerings.

A highlight of the drop is a limited-edition plush toy that captures Stitch in a signature pose from the new movie, available only at Primark.

The highlight of the collection is two distinct watches, each priced at $250 and accompanied by a signature Superman “S” shield lapel pin.

To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.