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Zen Diamond Eyes Over 20 Franchise Stores in India with FranCorp Partnership
Backed by 450 global stores, Zen Diamond joins hands with Francorp to grow its franchise network in India’s Tier I and II cities.
Muthoot Exim Opens Kota Gold Point as India Network Reaches 80 Centres
The expansion reflects the group’s continued focus on strengthening access to organised, transparent gold recycling services across the country.
Sanrio X Life360 Launch Hello Kitty and Friends Back-to-School Tile Collection
The limited-edition series introduces four fresh designs available in both Tile Mate and Tile Slim formats.
Olipop x SpongeBob Launch Pineapple Paradise with Roblox Game Tie-In
Alongside the launch, Olipop has teamed up with popular gaming platform Roblox to create an exclusive in-game event.
Vijay Deverakonda Joins House of McDowell’s Soda as Brand Face Alongside Kartik Aaryan
With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.
Limelight Lab Grown Diamonds Taps Shilpa Shetty for Sustainable Jewellery Drive
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
JRL Professional Enters Indian Market in Partnership with SSIZ International
The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.
Mumbai Indians Unveil Season 2 of Mighty Indians with 20+ New 3D Webisodes
The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.
Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Sisters in Sweat X Nike Launch Multi-City Initiative for Women in Sport
Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.