Collaboration

The promotional campaign is now live across Ospree Duty Free’s stores in key cities, including Mumbai, Lucknow, Jaipur, Amritsar, and Ahmedabad.

Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys.

Organized by the Super Car Club Garage (SCCG), this landmark event will take place from January 10 to 12, 2025, at JK Gram in Thane.

To mark this milestone, Louis Vuitton and Murakami have enlisted Zendaya as the face of the campaign.

The fabric, crafted from a luxurious blend of 40 percent cotton and 60 percent linen, combines durability with a refined texture, making it ideal for versatile applications.

The rebranding reflects a shift in consumer preferences, with modern men prioritizing skin health, individuality, and confidence over traditional grooming narratives.

As a co-sponsor of MTV Roadies Double Cross, Avvatar India brings its ethos of performance, strength, and determination to the show.

Participants also received complimentary sunscreen samples and kits, reinforcing HYPHEN's commitment to promoting holistic well-being and skin care.

The campaign emphasizes Tide’s Ultra Oxi Boost Power PODS as the ultimate solution for tackling even the most challenging stains, both within the MCU and in real life.

This announcement comes just one day before the highly anticipated launch of the POCO X7 series, set for January 9 at 5:30 PM.