Collection

The campaign highlights nature’s key forces—sun, earth, water, and mountains—translating their essence into fashion-forward apparel that is as durable and stylish as it is meaningful.

The Traces of Time collection introduces minimalist silhouettes enhanced with meaningful details, paying homage to one of the world’s earliest urban cultures.

To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.

The new lineup includes styles designed for everything from boardroom meetings to weekend brunches.

The collection introduces 13 vibrant colour combinations, offering a fresh visual appeal alongside its utility.

The collection is currently available across 52 of the brand’s exclusive stores in India and on its official website.

The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.

The Madagascar collection pays homage to the untouched beauty, vivid culture, and gentle rhythm of the island nation.

The new collection features a refined mix of statement chairs, plush sofas, multipurpose consoles, ambient lighting, and premium bedsheets by Yataş.

At the core of the launch are four distinct edits: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest.