Looking ahead, Sun King is preparing to roll out a series of customer-focused campaigns, beginning with its participation at the upcoming South Asia Forum for Distributed Energy in New Delhi.
As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
As part of its marketing strategy, Midea HVAC is rolling out a 360-degree campaign, "Yeh Air Conditioner Nahin, AI Conditioner Hai," featuring Rashmika Mandanna.
While working with an audio giant like Bose could be seen as a challenge for an Indian brand, Khatri acknowledged that Noise had to undergo rigorous testing to meet the highest standards.