corporate licensing

Julie Dill has joined Dr. Seuss Enterprises as vice president, global licensing, marketing and communications.Reporting directly to the president, Dill has been brought on board to oversee consumer ...

Nike has reached an agreement to sell the Hurley brand to Bluestar Alliance. The terms of the transaction are not being disclosed, but the sale is expected to be completed in December."We appreciate...

CBS and Viacom have announced senior leadership appointments for ViacomCBS.The appointments will be for revenue lines roles. Each new role will be effective upon closing of the deal to combine CBS a...

Genius Brands International has named Jamie Buono-Sikorskias vice president, marketing.Buono-Sikorski will be responsible for driving brand awareness across all the company?s properties, including...

Firefly Brand Management has helped expand the Masked Republic?s Legends of Lucha Libre?brand with new licensing deals across multiple categories.New licensing deals include: Goodie Tw...

Kelvinator, the iconic refrigerator brand that branded itself as the ?coolest one?, is making a comeback in India under Reliance Retail.Reliance Retail, the retail arm of the Mukesh Ambani-led R...

Entertainment One shareholders have voted to approve the sale of the company to Hasbro for $4 billion.The deal passed the shareholder vote by a percentage of 99.9 percent. eOne held the vote during ...

Patagonia has announced a new branded experiential camping experience in the Torres del Paine National Park, Chile.The Patagonia-described ?glampsground? features 20 high-end yurts, wine tasting...

Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...

The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...