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Melbourne renames Etihad stadium as Marvel Stadium
In a bid to take the superhero fandom to next level and engage with the superhero fans,? Melbourne (Australia) based?Etihad Stadium has been officially rebranded as ?Mar...
King Features strengthens its core team ahead of Licensing Expo 2018
King Features - the licensor for Popeye and Betty Boop has made a brace of new hires to help fuel the firm?s aggressive expansion plans into entertainment and new artist and IP acquisition. This mov...
Rovio fuels next phase of growth with Angry Birds
Rovio Entertainment has unveiled an extensive program for its flagship Angry Birds franchise, that includes an animated TV series, live action YouTube content, and location-based entertainment. This e...
Play-Doh inks pact with Heinz
Hasbro's Play-Doh brand has partnered with Heinz for a new daily prize draw promotion that will run until mid-December.Running on Heinz Pasta multipacks, the promotion will include limited edition l...
Netflix plots merchandise based on hit TV shows
The world?s largest subscription based video service is looking to license?the merchandise rights of its hit TV shows for books, comics and toys.Netflix has al...
McSidRazz launches Breaking Bad merchandise in India
Bringing the popular series of Breaking Bad to retail shelves, McSidRazz has come up range of merchandise from this series.The deal will feature stationary, wall clocks, badges, fridge magnets and c...
Simba Dickie to launch 'My American Friend' toy line
German based toy manufacturer Simba Dickie Group has bagged the rights to be the master licensee for European studio Rainbow?s live action series My American Friend.Toy vendor Simba will take insp...
Avengers: Age of Ultron' to Open Early in India
Avengers: Age of Ultron will hit Indian theaters on April 24, a week before its release in the U.S. Walt Disney India said the much awaited Marvel tentpole will be given the widest release ever for a ...