The showroom is designed across two floors, offering a structured layout that allows customers to browse collections with clear product displays and assisted service.
The Hyderabad store marks further expansion in Telangana, a market where the brand has been building its presence over the past two years.
Developed in partnership with StoreHippo, the platform connects franchise owners with verified suppliers through a single digital interface.
The new outlet spans approximately 3,000 sq ft and has seating for 52 guests, introducing an international curry dining format to the mall.
The company is strengthening its domestic presence while also exploring export opportunities to support this growth.
The store is positioned at a high-footfall junction in Indiranagar, a location that has gained traction across digital platforms.
The store moves beyond a conventional retail format by incorporating a design concept inspired by local culture.
In 2025, the company also launched a property in Manali under The Beatle brand, targeting travellers seeking mountain destinations.
Located on Bhesana Road, the 24-key property is part of the company’s growing Enrise portfolio and aims to cater to both leisure and business travellers visiting the region.
The move marks a continued focus on expanding access to premium home solutions in key urban markets.
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