The Preet Vihar store is located in a well-established residential and commercial area in East Delhi, targeting customers across bridal, festive, and everyday jewellery segments.
The outlets are located within a corporate and technology hub and are positioned to serve professionals looking for quick dining options within business districts.
Located on Badem Church Road in Assagaon, the hotel is positioned to connect guests with the surrounding neighbourhood, known for its cafés, bars, and design-led spaces.
The company operates a mix of casual dining, fine dining, bars, and quick service formats, reflecting broader growth trends in India’s retail-driven hospitality industry.