expansion

The event recorded strong participation from Indian and global brands, with focused networking sessions and investor meetings throughout the day.

The Jaipur-based quick service restaurant coffee chain focuses on Tier II and Tier III markets, building a network that targets young consumers outside metro cities.

The opening also marks the brand’s 75th store in North India, highlighting the region’s role in its expansion plans.

The new format is dedicated exclusively to fragrances and is designed to enhance consumer engagement around scent discovery.

The expansion follows a cluster-based strategy focused on residential and high-footfall micro-markets.

The expansion increases the company’s footprint in Rajasthan and Uttar Pradesh, supported by growing demand from leisure travel, weddings, MICE and spiritual tourism.

The new outlet follows a neighbourhood-focused retail format, offering fresh produce, daily essentials, packaged foods and household products.

The store is structured around the themes of Taste, Care and Well-being, allowing customers to explore a curated range of home appliances.

The new outlet is designed to offer a contemporary shopping environment with personalised in-store assistance.

Since its launch, Indriya has scaled operations across metropolitan cities and emerging markets, focusing on craftsmanship, retail formats, and customer engagement.