expansion

The launch strengthens the American personal care and fragrance brand’s presence in South India and continues its broader strategy of building scale across key metropolitan markets.

The Jaipur store introduces the city to Krispy Kreme’s fresh doughnut experience, including its well-known Original Glazed variety along with classic, limited-edition and seasonal flavours created for Indian customers.

This is the company’s second hotel in the city and its 17th operational property in the state, signalling continued growth in one of India’s most active pilgrimage and travel markets.

Joshimath serves as an entry point for travellers heading to Auli, Badrinath and the Valley of Flowers, making it a high-demand location for both seasonal and year-round tourism.

With Bengaluru being a high-value market for menswear and wedding shopping, the MG Road store is expected to strengthen Tasva’s presence in South India.

Through this partnership, the brand will introduce its products to the Indian market using Spice Lounge Food Works’ operational network and understanding of local consumer behaviour.

The brand will open its first international flagship restaurant on December 6, 2025, at Elan Miracle, followed by a second outlet at Ambience Mall Vasant Kunj.

The strategy highlights the growing demand for regional cuisines and the rising adoption of delivery-led formats in the Indian food retail landscape.

The company announced a 52 percent year-on-year increase in its outlet count and more than 70 percent growth in revenue at the company level, underscoring demand for accessible coffee formats and youth-focused café environments.

The brand has been strengthening its presence across the North after receiving a strong response in Delhi, and the Ludhiana store marks an important step in that strategy.