expansion

A collaborative initiative aptly called 'Bright Start'

Harry & David, the online retailer for gourmet gifts, will sell gift boxes of Cinnabon cinnamon rolls on its website. The company will be offering three items from the cinnamon roll bakery chain, ...

Igloo has partnered with Disney to release a special edition Playmate cooler inspired by the classic holiday film ?The Nightmare Before Christmas.?The cooler is designed after the film?s main ...

Last November 9, in Mumbai, it was officially announced with a special event the distribution in India of the Tonino Lamborghini luxury beverages products, at the presence of the CEO and Vice Presiden...

Launched in time for the 2019 holiday season, the new partnership between Element and?National Geographic?has resulted in a unique capsule collection with an emphasis on sustainability.Ta...

Julie Dill has joined Dr. Seuss Enterprises as vice president, global licensing, marketing and communications.Reporting directly to the president, Dill has been brought on board to oversee consumer ...

Edgewell Personal Care Brands licensed the Wet Ones trademark to Fetch for Pets, a leading manufacturer of pet products.Fetch?s Wet Ones for Pets is expected to hit the market in Q3 2020. The line...

Louis Vuitton has created unlockable prestige skins for Riot Games? ?League of Legends.?After announcing a new partnership with Riot Games and ?League of Legends? for a new Summoners Cup t...

Firefly Brand Management has helped expand the Masked Republic?s Legends of Lucha Libre?brand with new licensing deals across multiple categories.New licensing deals include: Goodie Tw...

Airbnb has partnered with Barbie to put a fully realized recreation of the Barbie Malibu Dreamhouse on the vacation rental market.Located in the heart of Malibu, Calif., the life-size home is availa...