Crafted from the finest Italian leather, the Rosso Weave Collection features a meticulously curated range of Loafers, Moccasins, Monk Straps, and Slippers.
This collaboration is particularly significant as both brands are helmed by women entrepreneurs committed to empowering women through design and craftsmanship.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
Conceptualized and executed in collaboration with McCann Content Studio India, part of McCann Worldgroup, this pioneering campaign exemplifies Mohey’s forward-thinking approach to marketing.
The winning designs will be transformed into exclusive fashion pieces and sold at JACK & JONES JUNIOR and VERO MODA GIRL stores, both in-store and online.
At the heart of the campaign is rising star Pratibha Ranta, who effortlessly blends nostalgia and modern flair as she reimagines the cult-favorite song.