The campaign is brought to life through an exciting collaboration with Alaya F, a Gen Z icon who perfectly embodies the spirit of the generation—fearless, expressive, and unapologetically authentic.
Designed for both men and women, the collection features a stylish and vibrant lineup, including women’s round-neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts.
The company plans to open 25 more exclusive Carlton stores within the next six months, further solidifying the brand’s foothold in the premium luggage market.
From football to basketball and cycling, the 21-second video captures people finding their preferred forms of exercise, accompanied by energetic beats and motivational messages.
Limited to just 500 pieces, this final evolution of Giorgio Galli’s iconic S series redefines sophistication, blending contemporary design with exceptional durability.
Featuring a diverse range of olfactive notes—from fresh florals to deep woody scents—the collection offers signature fragrances for both men and women.