Fashion and Lifestyle

The collection features a range of patrician formal pants, tailored chinos, and bespoke cargo pants made from premium Merino Wool.

The campaign pays tribute to the emotional wave that unites brides from diverse backgrounds while celebrating the unique cultural nuances that define their individual paths.

The campaign draws inspiration from the everlasting allure of diamonds and their emotional significance in a woman’s life.

Catering to men, women, and children, the brand is introducing a fresh narrative aimed at connecting with the youthful audience.

The SOEZI x Hello Kitty collection aims to bring Hello Kitty’s iconic kawaii style to nail art enthusiasts.

Through visually engaging content, collaborations with creators, and targeted activations, the campaign extends its reach while staying true to its authentic narrative.

The Pushpa Collection features an array of exquisite gold designs, intricately embellished with uncut diamonds, mother-of-pearl, and semi-precious stones.

This campaign is set to air in Hindi and Telugu, focusing on key markets such as Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions.

The partnership kicks off with a quirky, humorous film that captures Vir Das in his signature comedic style.

The collaboration is being executed in partnership with ABC Studios, a full-service entertainment company for South India, led by renowned entrepreneur Sarvesh Shashi.