Fashion and Lifestyle

Bollywood star Tahir Raj Bhasin graced the runway, donning an avant-garde ensemble designed by Narendra Kumar.

The acclaimed actress and producer will be joining the brand’s prestigious lineup of spokespersons, which includes notable figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.

The new campaign, titled “There’s something BIBA about her,” was conceptualized and executed by Enormous Brands.

The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.

This exclusive line introduces the country’s first-ever glow-in-the-dark jewelry, a cutting-edge feature that adds a whimsical and enchanting touch to each piece.

Crafted by India’s renowned couturier Suneet Varma, the collection is designed to push the boundaries of denim fashion with the theme ‘Denim Beyond Definition’.

Each smartwatch is crafted from high-quality metal with stainless-steel straps and has undergone extensive testing to ensure durability and longevity.

Rawal, who has made a name for himself by infusing traditional menswear with a playful and contemporary twist, sees this new venture as a natural progression in his career.

This women’s apparel line merges Donald Duck’s iconic charm with contemporary fashion trends, offering a fresh and playful take on the beloved character.

The "Mera Joota Hindustani" campaign aligns with the Swadeshi ethos, tapping into a growing preference among young consumers for Indian brands over international ones.