fashion licensing

Fashion house Karl Lagerfeld is collaborating with premium Indian brand Cover Story to enter the Indian market.A limited-edition collection is being sold in selected Future Group stores in cities su...

BIBA, Indian wear brand added another interesting designer collaboration to its portfolio by announcing a collection with the renowned and award-winning designer Ms. Anju Modi.Anju Modi - the Bajira...

Parx Woman presented by ELLE India launched their woman's-wear collection on 26th September 2019 at Soho House, Mumbai. The collection is designed for the modern millennial woman, who is always on the...

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), today launched their range of fragrances at the India Licensing Expo (ILE) 2018. Urvashi Rautela (Miss Diva, Miss ...

Fossil Group has announed a global licensing agreement with one of the most recognizable car brands in the world: BMW.In collaboration BMW, Fossil Group will design and manufacture BMW-branded watch...

In a bid to monetize upon the nostalgia factor,?Crayola has debuted a new beauty collection, Crayola Beauty, exclusively with online retailer ASOS.Inspired from the crayons, the products boasts of ...

Betting big on the awareness quotient, brands are gradually taking the merchandise route to rake in the moolah.?Joining the league,?media brand ScoopWhoop has unveiled its women's wear collection....

Betting big on the power of capsule collections through brand licensing, fashion retailer Forever 21 has partnered with the beverage major the Coca-Cola Company for an exclusive apparel collection.I...

In a bid to strengthen its fashion portfolio, Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) has signed a long-term license agreement for the Lee ...

British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...