Franchise India

The company has signed Summit Gulma River Resort in Siliguri and Summit Falling Water near Darjeeling, both planned as 30-room properties focused on nature-led experiences.

The expansion is aimed at strengthening the brand’s footprint across metro cities as well as Tier ll and Tier lll markets.

Awfis centres are located in key commercial districts, IT parks, and business hubs across major cities.

The brand has been building a customer base around its Vietnamese coffee offerings and café formats focused on social and work-friendly environments.

The collection available at the store includes popular models such as the 1080, 9060, and 574, along with the recently launched running shoe Ellipse.

The 4,500 sq ft showroom is located on Medical Road and was inaugurated on 15 March 2026 by actor and brand ambassador Madhuri Dixit, along with actor and Member of Parliament (Lok Sabha) Ravi Kishan.

The opening is part of the company’s ongoing expansion strategy in India as it targets new high-potential markets beyond traditional metro cities.

The city’s evolving dining preferences and rising interest in international flavours have made it a target market for new food and beverage brands.

The decision marks a significant change in Hard Rock International’s operations in India, where the brand had been present through its licensing arrangement with JSM Corporation.

The project will involve a comprehensive renovation and repositioning of an existing 150-key property, along with the addition of 100 new rooms to increase the total inventory.