Franchise India

The expansion follows a cluster-based strategy focused on residential and high-footfall micro-markets.

The expansion increases the company’s footprint in Rajasthan and Uttar Pradesh, supported by growing demand from leisure travel, weddings, MICE and spiritual tourism.

The new outlet follows a neighbourhood-focused retail format, offering fresh produce, daily essentials, packaged foods and household products.

The store is structured around the themes of Taste, Care and Well-being, allowing customers to explore a curated range of home appliances.

The new outlet is designed to offer a contemporary shopping environment with personalised in-store assistance.

Since its launch, Indriya has scaled operations across metropolitan cities and emerging markets, focusing on craftsmanship, retail formats, and customer engagement.

The expansion will primarily focus on Tier-l and select Tier-ll cities in Maharashtra, along with metro markets across the country.

This marks the brand’s first international expansion and will enable it to reach customers across the UAE and the broader GCC region.

The launch marks the brand’s entry into India’s organised café and premium dessert segment.

Actor Khushi Kapoor attended the launch event. Her presence aligned with the brand’s focus on young consumers who prefer versatile and comfort-driven fashion.