The move is aimed at scaling the Hampton by Hilton brand in India’s mid-market hotel segment, which continues to see strong demand from domestic business and leisure travellers.
Ahmedabad has emerged as a strong market for premium home appliances, driven by rising disposable incomes, increased home ownership, and growing demand for modern kitchen and home solutions.
NEXT’s India operations are led through a strategic partnership with Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale arm of Myntra, along with licensed franchisee partners.
The rapid rollout marks a clear shift in the company’s physical retail strategy and underlines the growing role of brick-and-mortar stores in its overall growth plans.
The development represents a key step in the company’s international expansion strategy following its established presence across South Asian markets, including India, Nepal, Bhutan, Sri Lanka, and the Maldives.