The Preet Vihar store is located in a well-established residential and commercial area in East Delhi, targeting customers across bridal, festive, and everyday jewellery segments.
Located on Badem Church Road in Assagaon, the hotel is positioned to connect guests with the surrounding neighbourhood, known for its cafés, bars, and design-led spaces.
The reopening brings the brand back to the location with an updated menu and a redesigned dining space.
With this addition, the company now operates 13 centres across Hyderabad and Warangal, and plans to open three more centres in the coming month.
The new restaurant includes both indoor and outdoor seating areas, with a double-height outdoor section designed to accommodate higher footfall.
The opening reflects the company’s continued focus on scaling its physical presence across India.
The company operates a mix of casual dining, fine dining, bars, and quick service formats, reflecting broader growth trends in India’s retail-driven hospitality industry.
The company’s entry comes amid growing demand in India’s travel and hospitality sector, supported by changing consumer preferences and increasing interest in experience-led and design-focused stays.
The move reflects a broader shift in the hospitality sector towards specialised, experience-led food concepts with a clear brand identity.
Bata expects faster expansion in the coming years and plans to increase the pace of new franchise store openings as part of its growth strategy.
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