The menu continues to feature North Indian dishes such as chole bhature, dal makhani, Amritsari kulchas, tikkas, and chaap, reflecting influences from Delhi and Amritsar.
The company is expanding its presence to align with evolving demand patterns, where affordability and sustainability are becoming key purchase considerations.
The Hyderabad outlet spans 800 sq ft and follows the brand’s standard store design, featuring a neutral colour palette and structured layouts to highlight its jewellery collections.
The company has built its presence across multiple cities, including Delhi NCR, Lucknow, Kanpur, Indore, Mumbai, Chandigarh, Amritsar, Patiala, Pathankot, Ludhiana, Bathinda, Dehradun, and Rudrapur.
The expansion aligns with Senco Gold and Diamonds’ broader growth plan to strengthen its retail network across India and tap into demand from both metro and non-metro markets.
The partnership, led by Singh, Founder and Managing Director of the Olive Group of Restaurants, is aimed at strengthening the positioning of The Flagship Beyond as a lifestyle-led destination.