Hyderabad

A key highlight of the new outlet is a dedicated display for the 1774 Collection, making it the first Birkenstock store in Hyderabad to showcase the brand's premium product line.

Spanning approximately 2,000 sq ft, the new store is designed to offer consumers a more personalized and consultative experience while exploring sleep and comfort products.

The rollout comes as the company accelerates its footprint in the family entertainment and indoor recreation segment.

Located at Road No 45, Jubilee Hills, the large-format outlet spans approximately 72,000 sq ft across six floors, making it one of the company’s largest retail destinations in the city.

The new retail presence will allow consumers in Hyderabad to explore Ikonic’s range of hairstyling and grooming products through an in-store shopping experience.

The expansion is aimed at strengthening the brand's presence in the growing fitness, wellness, and preventive healthcare market across the region.

The store opening marks the brand’s entry into one of South India’s growing fashion and retail markets.

The launch follows the performance of its first outlet in Gachibowli and takes the brand’s total store count to 26 across India.

The store, located in Kompally, is designed to simulate a real kitchen setup, allowing customers to explore and interact with products such as Android-powered chimneys, Plug N Play chimneys, hobtops, and cooktops.

With this addition, the company now operates 13 centres across Hyderabad and Warangal, and plans to open three more centres in the coming month.