Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative "Groom like a Pro, Play Like a Pro," aligning seamlessly with the brand's ethos of excellence and performance.
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.