Kareena Kapoor Khan

The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.

Through this association, the brand aims to demonstrate how its appliances empower households to clean smarter, quicker, and with greater efficiency.

This marks a bold return to innovation for the brand, introducing its first new flavour in eight years.

The campaign, launched ahead of the peak summer season, highlights the elegance, comfort, and versatility of UNIQLO’s Premium Linen Collection.

To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.

The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles.

To make this collection even more appealing, Cadbury has partnered with Bollywood’s beloved couple, Saif Ali Khan and Kareena Kapoor Khan, lending an air of glamour and sophistication to the launch.

With this, Kareena will now be the face for Puma?s soon-to-be-introduced Studio Collection.