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Alongside the launch, Olipop has teamed up with popular gaming platform Roblox to create an exclusive in-game event.

With a strong fan base across the country — particularly in the South — Vijay resonates deeply with Gen Z and millennials, making him an ideal fit for the brand’s vision of uniting people through stories of friendship.

The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.

The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.

At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.

The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.

The new range brings together rich materials, meticulous detailing, and modern comfort in a seamless, harmonious aesthetic.

In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.

“Expert Clean, now Express” serves as the central theme for the campaign, rolled out across television and digital platforms.

Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.