The Traces of Time collection introduces minimalist silhouettes enhanced with meaningful details, paying homage to one of the world’s earliest urban cultures.
Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.
The GEL-KAYANO 32 is equipped with the 4D GUIDANCE SYSTEM, a dynamic innovation developed through extensive research and testing.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The new lineup includes styles designed for everything from boardroom meetings to weekend brunches.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
Both perfumes under the Assure Premium banner offer a layered olfactory experience, where top, middle, and base notes are thoughtfully blended to unfold gradually.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
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