The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
Shefali Shah leads the campaign in its debut visual, where the narrative is centered around self-expression and resilience.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The designs take cues from musical rhythms, disco aesthetics, stage lighting, and audio hardware, reimagining these elements into distinctive watch styles.
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
The collection is currently available across 52 of the brand’s exclusive stores in India and on its official website.
The Grey Days 2025 campaign explores grey as a representation of endless possibility.
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