The newly launched range includes refrigerators in various capacities, from compact 48-litre models to spacious 230-litre options, with energy ratings ranging from 1-star to 5-star.
The new mattress range will be available for trial and purchase across Wooden Street’s 100+ retail outlets as well as major online marketplaces.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
The new collection features a refined mix of statement chairs, plush sofas, multipurpose consoles, ambient lighting, and premium bedsheets by Yataş.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
As part of this partnership, Khan will be featured prominently across the brand’s digital, television, print, and in-store campaigns.
At the core of the launch are four distinct edits: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The Red Chief show drew attention from influencers, fashion enthusiasts, and industry insiders, reflecting the brand’s increasing focus on design and innovation within the lifestyle space.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
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