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The official unveiling took place at Ancestry’s flagship store at Ambience Mall, Vasant Kunj on April 10, 2025.

The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.

Campa has announced Ram Charan as its official brand ambassador.

This year’s Tirupati edition draws from the city’s temple architecture, the Tirumala Hills, and the imagery associated with Lord Balaji.

The new menu item is now available across 1,200+ KFC locations in India, as well as on the KFC app, website,.

The launch comes at a time when the Indian cooling market is projected to grow from Rs. 1,975 crore in 2025 to Rs. 6,905 crore by 2031.

The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.

Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.

This marks a bold return to innovation for the brand, introducing its first new flavour in eight years.

Packed with advanced features and a sleek, modern design, KENT Sapphire stands out as a powerful combination of aesthetics and cutting-edge technology.