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The newly revamped platform will feature EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.

The collaboration was facilitated by WRM, which focused on building a connection between culture and commerce to create a meaningful impact.

This year, however, Cadbury 5Star aims to make this the "last Valentine’s Day ever" by enlisting an unexpected ally—uncles.

Adding to the excitement, actor, and trendsetter Ayesha Kanga is set to make a special appearance at the pop-up on February 1st.

By integrating Barbie, Kiddopia aims to provide young learners with a dynamic and interactive educational experience, making foundational concepts more appealing and enjoyable.

The campaign is brought to life through an exciting collaboration with Alaya F, a Gen Z icon who perfectly embodies the spirit of the generation—fearless, expressive, and unapologetically authentic.

Designed for both men and women, the collection features a stylish and vibrant lineup, including women’s round-neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts.

The campaign, conceptualized by the Team Laird agency, brings Mert and Marcus’ distinct aesthetic to life through stunning visuals.

The product line emphasizes ergonomic design, sustainability, and longevity, ensuring both style and comfort.

The company plans to open 25 more exclusive Carlton stores within the next six months, further solidifying the brand’s foothold in the premium luggage market.