Over the past two years, the program has successfully recycled more than 40,000 kilograms of plastic waste, demonstrating how collective efforts can drive substantial environmental change.
Showcasing the brilliance of clear crystals and delicate crystal pearls, the collection includes bracelets, earrings, a whimsical tiara, and a statement heart pendant.
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
The campaign, featuring Bollywood star Alia Bhatt as the brand ambassador, celebrates the timeless appeal of solitaires and highlights their emotional significance in life’s precious moments.
An extension of Amala Earth’s ‘Vocal for Local’ movement, the campaign emphasizes the value of India’s traditional crafts, ancient wisdom, and artisanal practices in contemporary living spaces.