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The campaign, #PlayItLarge, was trending on Twitter on December 28th, 2024, following the show's premiere. 

Coupled with RiteBite Max Protein's nutritious offerings, the initiative encourages a mindset shift toward proactive, healthier living by making fitness goals more achievable and enjoyable.

Collaborators include Wonderful Pistachios’ in-house Wonderful Agency, DDB Mudra for creative adaptation, and PHD India for media execution.

The winning designs from this initiative are now proudly featured on Naturals’ ice cream cups, giving young talent the chance to see their artwork come to life.

Among the collection’s highlights are designs based on the “Viva La Vida” style guide, which features iconic motifs such as Flora and Self-Portrait.

The WaysToLays journey began with celebrated chefs like Kunal Kapur and Manish Mehrotra, alongside food content creator Shivesh Bhatia.

The campaign embodies the uplifting sentiment of "you’ve got this," which encourages travelers to approach their journeys with grace, ease, and mindfulness.

The campaign is more than just a promotional effort; it’s a call to action for individuals to embrace the New Year with purpose and reflection.

The campaign underscores boAt’s commitment to blending cutting-edge technology with a touch of humor. 

The narrative emphasizes diamonds as a timeless emblem of personal expression and achievement. The inclusion of Koirala further underscores the essence of grace and relevance in modern storytelling.