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he partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.

Sirona is introducing its award-winning PeeBuddy products to ensure women no longer have to compromise on their comfort or well-being during live events.

This strategic move follows the brand’s recent partnership with Rashmika Mandanna for its haircare campaign, underscoring Pilgrim’s commitment to engaging multiple celebrity ambassadors to broaden its reach and connect with diverse audiences.

The campaign taps into the Korean wave, or Hallyu, which continues to captivate Indian audiences through its music, fashion, and entertainment.

As the brand ambassador, she will play a pivotal role in promoting KT Professional’s innovative offerings to consumers who seek salon-quality hair care solutions for their everyday needs.

The collection features a range of patrician formal pants, tailored chinos, and bespoke cargo pants made from premium Merino Wool.

This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance.

Grammy-nominated artist Jorja Smith will make her India debut, captivating audiences with her soulful sound.

Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy.

The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.